Marketing Consulting

Our Marketing Consulting Process begins by identifying the appropriate combination of Direct Marketing and Maximize Marketing strategies. This will depend largely on your industry, target market, and sales cycle. Most businesses would benefit from a combination of both Direct and Maximize marketing.

Direct Marketing (radio, newspaper, TV, etc) is often misunderstood. We frequently here comments like, “We tried advertising and it didn’t work.” It’s not that advertising doesn’t work; the problem is the ad was either poorly constructed, not deployed in correct channel, or both. Be sure to read our section on Advertising Tips to learn about the correct way to create an ad.

Maximize Marketing deals more with generating referrals, and developing strategic relationships. It is very cost effective, and is often better for long term growth. However, these strategies typically take longer to generate results. This is why a combination of both types of marketing works best. Over time you should be able to transition towards less Direct Marketing and more Maximize Marketing.